Platform One

Platform One is a new panel and community management system. Offering sampling, deployment, data collection & management, analysis & reporting, this new tech start-up is the complete go-to for all panels and online research communities.

72pt was commissioned to create the new corporate brand identity, which was implemented across a full range of comms and marketing material. There are three clear aspects to this identity: the symbol, the logotype and muted colour palette. The graphic symbol is based around the union of two stacked geometric shapes, a circle and a line. The circle represents a community conduit, a channel for new information and ideas – the line reflects a platform, supporting the data flow.