The Anna Plowden Trust

Annual reports are a crucial communication tool for charities, offering a chance to reflect on their impact, share progress, and engage key stakeholders—trustees, donors, and the wider public.

In the case of The Anna Plowden Trust (APT), these reports become a powerful narrative device that highlights the human and professional development behind the numbers. By using impactful content and powerful photography, 72pt’s design for APT helps bring the stories of conservation trainees to life, reflecting the journey they undertake over the course of the year. It’s not just about showing what the Trust has achieved but illustrating how their grants and scholarships have made a real difference in the lives of these future conservators.