The Ruskin

Lancaster University is home to The Ruskin – the world’s leading collection of the works of John Ruskin (1819-1900), the English art critic, artist, social thinker and environmentalist.

72pt were approached by The Ruskin to develop a range of distinctive communications materials, highlighting the new identity and unique artistic scope of the museum's permanent collection. Visual impact and exposure was maximised to its many visitors through events flyers, a vibrant programme of exhibitions and Ruskin designed products inspired by the collection including postcards & cards, prints & posters and homeware gifts.